Friday, August 19, 2016

How Do You Make Friends?

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The Easy Answer:
Come bearing gifts!
How to Build Relationships and Loyalty
Have you ever seen a food frenzy at the office? Someone brings in bagels or donuts and everyone is instantly hungry and can't stop thanking the generous giver.
The same way we maintain friendships - by giving of our time, our resources and ourselves is the same method to use for our customers. Potential customers need items that can make them remember your company brand or image. There needs to be a token of appreciation and some type of benefit - sometimes extraordinary gift giving, sometimes not so much. Almost always, it's the ordinary that maintains relationships - a chat, a note, showing up with popcorn, tea and cookies or a bagel and cream cheese.
If you want to stand out from the competition. There are so many others in your field that are not providing these small extras to attract customers and to make a connection with your company. This can help brand your company, and communicate your style of business.


Employing a corporate gifting strategy is one of the best investments your company can make, it is unexpected and it can make your job so much easier.
What kind of Corporate Gifts?
  • Gift-giving Within the Corporation
    • Corporate gifts can be internal to the company.  A manager or executive can give to their employees to let them know that they are the company's most important asset and resource. These internal gifts are defined as gifts that are given to the staff,  other managers, company executives or other stake holders who are involved in the day-to-day operation of the company.This is often done to build cohesiveness and increase morale.
    • Internally - for employee loyalty, reward for good work,
    • Rewards help workers recognize their part in the big picture of the company. If a worker deserves a reward for their hard work, a corporate gift to that person can help him or her feel like their work is noticed by management and executives.

These are gifts the company gives to their customers and clients. The gifts could be given to new clients, in an effort to stand out from the crowd.
At Gift Basket Villas, we work with our customers to develop tailor-made  promotions and incentive programs to generate interest, engagement and loyalty, at minimum cost.
Ever Heard of Client Touch Gifts?
Our exclusive range of reward and recognition gifts and gift ideas serve as the perfect incentive to influence and change the behavior of your customers, friends, associates and employees. See how easy it is to get a referral that could result in thousands of dollars for your company, with one invaluable drop-by gift. Further discussion to come on drop-by and pop-by gifts.

Thursday, August 11, 2016

What on earth is SEO?

I am on a quest to learn SEO - Search Engine Optimization and I am so overwhelmed!
Some important info I've learned:
1. Title tag 
  • This is most important of all SEO.
  • Make sure your keywords appear in the title, and place your company name last,unless you have an amazingly huge brand like the big companies.
2. Meta tags
  • It the meta description that really matters.  "Send a gift basket to ... or "sign up here....," or "Call us at ...."
  • Keywords--. You'll need to place your keywords between the quotation marks, separated by commas. 
3. Header tags  
What the heck are those?
  • These are supposed to contain your core keywords, one per page. They're called H1 tags.
4. Contents on your page
  • Content, content, content is KING!
  • Use content that matches the keywords on your site- About 500-600 words per page.
  • Bolding-- keywords should be bolded to match your the theme on the page.
  • Create a blog and write entries at least twice a week! OMG, this is a lot.
  • Have valuable and easily readable, interesting content. 
  • Navigation, directory and file names should be well defined. 
5. Links
  • Internal links are links to pages on your site.
  • Outbound links are your link on another site.
  • Reciprocal links - when you partner with others to have links on each other's sites.
  • One-way links - sites link to your blog like articles or press releases

6. Keywords 
Have you heard of Long chained keywords?
Some examples in the gift basket industry:
  • fun baskets to send
  • biggest gift basket companies
  • best holiday basket
  • gift basket cost
  • best gift baskets christmas
  • mailed gift baskets
  • where to get a good gift basket
  • most unique gift baskets
  • largest gift basket companies
  • google gift baskets
  • best corporate gift basket
  • best in gift baskets
  • cool gift baskets to send
  • online gift basket stores
  • best gift basket delivery company
  • great christmas gift basket
  • best quality gift baskets
  • order christmas baskets online
  • best gift baskets ever

 SEO is such a long-term commitment. Have patience is all the advice I can offer.

When Was The Last Time You Felt Appreciated?

Building Loyalty - Internally and Externally
Employing a corporate gifting strategy is one of the best investments your company can make, it is unexpected and it can help your clients, employees feel appreciated. When they feel appreciated, the giving is reciprocated. Try it and see what happens.


Also remember, potential customers need items that can make them remember your company brand or image. There needs to be a token of appreciation and can be an extraordinary benefit, if you want to stand out from the competition, do something different -give.


There are so many others in your field that are not providing these small extras to attract customers and to make a connection with your company. This can help brand your company, and communicate your style of business.

What kind of Corporate Gifts?

Internal Gift-giving
Corporate gifts can be internal to the company.  A manager or executive can give to their employees to let them know that they are the company’s most important asset and resource. These internal gifts are defined as gifts that are given to the staff,  other managers, company executives or other stake holders who are involved in the day-to-day operation of the company.This is often done to build cohesiveness and increase morale.
    • Internally – for employee loyalty, reward for good work,
    • Rewards help workers recognize their part in the big picture of the company. If a worker deserves a reward for their hard work, a corporate gift to that person can help him or her feel like their work is noticed by management and executives.


External Gift-giving
These are gifts the company gives to their customers and clients. The gifts could be given to new clients, in an effort to stand out from the crowd. External gifts can also be given if the company:
  • Reward client loyalty.
  • To maintain a relationship with the company.
  • Corporate gifts can help the stakeholders feel they are appreciated
It is important to include gifting as a marketing strategy. If you’re involved in any of the following businesses,  appreciation gift-giving can be better than expensive advertising.


pop-by gift

Here is a list of place that can benefit from Pop-By gifts and loyalty gifts to employees, customers and/or visitors. If you need customized gifts,
  1. Hotels
  2. Insurance Companies
  3. Lawyers
  4. Real Estate Agents
  5. Construction Companies
  6. Recruitment Offices
  7. Electronic Companies
  8. Builders/Contractors
  9. Golf Associations
  10. Pharmaceutical Representatives
  11. Accountants
  12. Financial Institutions
  13. Health Management
  14. Hospitals
  15. Doctors
  16. Nursing Homes

Wednesday, July 27, 2016

The 2016 National Gift Basket Conference, Vegas!

The National Gift  Basket Conference will be held at the Las Vegas Convention Center this year!


What is the National Gift Basket Conference, you ask?
The Gift Basket Conference is a highly awaited meeting and it is an honor to be part of a vision to uplift the brick and mortar and the online gift basket industry in the spirit of support and collaboration.



The Gift Basket Conference provides a central point of support to everyone who attends in the gift basket industry.  The industry is brought together to support and collaborate with gift basket companies throughout the US and other parts of the world and to provide a variety of resources to help our unique gift basket companies grow.

We at, Gift basket Villas, are proud to be part of this is an ever evolving group of companies and resources identified by the group member to help the industry work together in a spirit of cooperation to deal with the many challenges come up for our industry. A large number of the industry deal with corporate gifting and this is a chance to learn the marketing and networking aspects of this wide sector of the industry.

There is a bonding of the members of this group that is generally observed in very few groups.  The group is able to help each other in a non-competitive way and celebrate it's successes together.

More to come after the conference.


Tuesday, July 26, 2016

What would you do if you had ONLY 6 Months to live/love?


Whether you have 6 months, 6 years or 60 years to live … in a blink of an eye, it's going to be over.
Remember to enjoy each experience in life,  even tough times give you the opportunity to learn something new. Until you've accepted yourself and know your full self-worth, you'll continuously seek other people's approval just to feel good about yourself. The life we have left is a gift. Cherish and Enjoy it now, to the fullest.
  
Do what matters, now! Make the time for what does matter … now, today. We have this life once. How are you choosing to spend it? What is in your heart and why wait? Can you imagine a world where we each live our purpose, love ourselves and each other as we are? Why not start open-heartedly communicating with one another?
We can enjoy life now and pursue our dreams today. If we LIVE for the present, we can also choose to plan for the future. Like the Zen masters say, we can just BE, we are free to be the people we were born to be and make our world a better place by following our true hearts’ callings.


If you wake up every morning being grateful for your life and living your passion, following your life's heart language, living your purpose it will your life be phenomenal, extraordinary. Alive people radiate, they shine, they smile often. Laughter is infectious.
Here are some really tough decisions I’ve made, buy a house, sell a house, give up climbing towers, give up hiking, give up indoor rock climbing. But one thing I learned from all of this is that one door closes and others open. It's all a matter of perspective.
This is now my life, even after giving up all that I knew and exploring outside my comfort zone:




 My new home - Bern, NC. Heart-to-Heart in our backyard. My space awaits for a heart-to-heart with my girlfriend and Gerry.

Adventure - Trip to the French Riviera with a woman on Social Security - she knew what were her priorities.
Get your calendar out, start writing, and don’t miss any appointments.

  • Make those tough decisions — because choosing to live in the now is about making choices, and they’re not always easy choices. 
    
    Enhance your life, change your lifestyle, make these a priority:
Spend time with your significant other, show them how important they are.
Take the time to cuddle, to read, to play.
have good conversations,
Take time to be in nature.
Appreciate the beauty of the world around us.
Take time to savor the little pleasures in life.
Be adventurous.
Evolve, grow.
Meet people you'd normally meet
Be true to yourself - be authentic
Love more
Explore the ordinary.
Explore the extraordinary.
Live a life you truly love
Follow your passion - use your creativity
Travel to near and distant places.
Dance - and don't care who is looking.
Make new friends.
Change something about yourself.
Try something new.
Question everything.
Go on an adventure or just climb trees.
Play with anybody's kids
Learn something new.
Be vulnerable to someone
Take chances.
Trust that in the end, everything works out.
N0t worry about making mistakes.
Be goofy.
Laugh often
Travel as much as you can afford.



Be the Change You Want to See - Ghandi!
Spend time with Family



Girlfriend Time is so Important


My Day Job, climbing towers.






www.giftbasketvillas.com