Are you ready to make your customers swoon?

Truth be told, if you think you can send a beautiful handwritten thank-you card, or even an elaborate gift to your customers and think you’ve completed your client-touch and reaching out to your customers, then you're sorely mistaken. Creating the “Mind-blowing Client Experience” off your to-do list takes a lot more to get results.  

Delighting your clients with fabulous extras is just that extras, and though lovely, this alone won’t get you a business based on referrals or others who want to share your information.  A referral-based business depends upon more than a bunch of random extras. Word-of-mouth  referral marketing happens when your clients walk away with puffed out chests and a feeling of pride that THEY have been smart enough to have invested their time, money, effort in you. They can't wait to tell their friends and family that it was their idea, that they found the best deal, the best person, the most beautiful widget.

A mind-blowing client experience is what you need to be working toward. For example, in order to create a gift basket marketing campaign that will have your customers talking, about themselves and you, to everyone they meet, you'll need to make your service (from start-to-finish) a delight-inducing experience. This is the stuff that word-of-mouth marketing is made of. It inspires more repeat and referral business. It definitely helps so you can spend more time doing your creative work and less time trying to drum up business and those dreaded cold calls.
So how do you create this foundation and a service that sells itself? Let me break it down for you.
  1. Lay down the foundation 
  2. ensure your clients can access your services with ease
  3. Ensure each touch-point relevant to them
  4. Esure they are 100% satisfied or return their money
Any time a person interacts with your business - it’s called a touch-point. Each of those touch-point moments informs you of your client’s satisfaction. Let's take a look at each touch-point through the eyes of your client and ask yourself a few questions:
  • What questions do they have?
  • What feelings are they experiencing in that moment?
  • What do they need to know?
  • What would make this easier?
Once you’ve gotten some insight to set your processes, you can go through and make the little tweaks that will make your service truly client-centric. That’s where the magic happens!
This is the foundation we discussed.  It’s going to require some work, but with the process ironed out you have your client swooning, everything will go smoothly. Once you’ve built the foundation, you can start to turn up the delight-factor by adding in their personality, your creativity and little extras that’ll really have your clients in the palm of your hands.
So, are you up for the challenge? 
The magic carpet-ride of giving isn’t just good for the soul, it’s good for your business too. PhThinkstock

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